|
Beth Ann Johnson
114 W. Bennett Street 937.658.1072 Sidney, Ohio 45365 E-mail: beth@graphicspro.net A multi-faceted marketing, sales and design professional providing: Achievements Reorganized the branding processes and advertising initiatives for Indiana’s largest independent telecommunications company. RESULT: A substantial decrease in unused or wasted collateral. As well as, providing a smoother project management structure for future marketing initiatives. Coordinated events, destinations and national presentations — including, but not limited to visual production, scripts, executive speeches and venue planning for a national sales agency. RESULT: A decade of successful sales conventions, trade shows and professional gatherings, thus cementing an already stellar corporate image. Co-founded a weekly newspaper and companion website in a small, southern Indiana community in which the daily newspaper had been purchased and closed. RESULT: Within 18 months, a circulation of 2,000 print subscribers was realized and the online edition averaged more than seven million hits a month. Managed telesales for a Central Ohio daily newspaper with a focus on new product initiatives and revenue enhancement products. RESULT: Two original publications — Fine Old Things, an antique guide, and T-Rock, a monthly rock music magazine, were the highest per-capita grossing publications in Thomson Newspapers’ Central Ohio division. Oversaw the pilot project of full electronic production for the Coshocton Tribune in Central Ohio. RESULT: This project was the standard-bearer for all electronic transmission projects for Thomson Newspapers throughout the United States, Canada and the United Kingdom. It included scratch-developing processes to ensure an entire daily newspaper arrived at the remote print site 35 miles away – complete, accurate, on time and press-ready at the receiving end. Originally slated as a six month, $250,000 project, it was successfully completed in four months at a savings of $50,000. Managed the advertising department at a southern Indiana daily newspaper. RESULT: The number of non-traditional advertisers tripled in the first three months. Included in this task was the sale and production of a special section honoring World War II veterans. It was the largest single section ever produced by the newspaper. Designed and produced all corporate marketing materials and partner organizations’ advertising for a Southern Kentucky federal governmental agency. RESULT: The Center for Rural Development was able to sever its cost-prohibitive ties with several design firms and regain control of its image and improve public perception. Developed, designed and produced a monthly real estate magazine in Coshocton, Ohio. RESULT: The 35,000-circulation magazine operated in the black from its inception, substantially shoring up the newspaper’s profit-and-loss statement. Experience Media and Promotions Coordinator Smithville - Ellettsville, Indiana Co-owner/Advertising Manager Bloomfield Free Press Graphic Designer/Sales Baugh Enterprises Copy and Print Center Manager Office Depot, Inc. Director of Advertising and Marketing Miles Publishing Company, Inc. Graphic Design Specialist Center for Rural Development Promotions Coordinator/Advertising Admin. Comm. Newspaper Holdings The Commonwealth Journal Graphics and Technology Manager Thomson Newspapers, Resident Manager Cardinal Apartments Sales Promotion Assistant JII Sales Associates, Inc. Education & Specialized Training |
All contents of this website are property of Beth A. Johnson © 2013-2014 This website best viewed in Google Chrome or Mozilla FireFox 1024x768 |