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Beth Ann Johnson
114 W. Bennett Street                                                                                                   937.658.1072
Sidney, Ohio 45365                                                                               E-mail: beth@graphicspro.net

A multi-faceted marketing, sales and design professional providing:
• Master-level Graphic Design  • Deadline Oriented Management  • Multi-Media Content Strategy
• Professional Editing  • Savvy Media Buying  • Proven Sales Expertise  • Client Relations Coordination
• Team Motivating Direction  • Growth Oriented Environment  • Solid Customer Service Mentoring
…and possessing extensive experience in Apple Macintosh Desktop Publishing Systems, Adobe CC, QuarkXPress, Acrobat Distiller, various prepress hardware/software, as well as a working knowledge of Windows Office Suite programs.

Achievements
Conceived, implemented and coordinated national sales/marketing campaigns for the country’s largest calendar and specialty advertising company.  RESULT: A sales force of 1,500 nationwide was able to achieve satisfactory customer relations and stay motivated to attain and maintain sales goals of more than $60 million annually.

Reorganized the branding processes and advertising initiatives for Indiana’s largest independent telecommunications company.  RESULT: A substantial decrease in unused or wasted collateral. As well as, providing a smoother project management structure for future marketing initiatives.

Coordinated events, destinations and national presentations — including, but not limited to visual production, scripts, executive speeches and venue planning for a national sales agency.  RESULT: A decade of successful sales conventions, trade shows and professional gatherings, thus cementing an already stellar corporate image.

Co-founded a weekly newspaper and companion website in a small, southern Indiana community in which the daily newspaper had been purchased and closed.  RESULT: Within 18 months, a circulation of 2,000 print subscribers was realized and the online edition averaged more than seven million hits a month.

Managed telesales for a Central Ohio daily newspaper with a focus on new product initiatives and revenue enhancement products.  RESULT: Two original publications — Fine Old Things, an antique guide, and T-Rock, a monthly rock music magazine, were the highest per-capita grossing publications in Thomson Newspapers’ Central Ohio division.

Oversaw the pilot project of full electronic production for the Coshocton Tribune in Central Ohio.  RESULT: This project was the standard-bearer for all electronic transmission projects for Thomson Newspapers throughout the United States, Canada and the United Kingdom. It included scratch-developing processes to ensure an entire daily newspaper arrived at the remote print site 35 miles away – complete, accurate, on time and press-ready at the receiving end. Originally slated as a six month, $250,000 project, it was successfully completed in four months at a savings of $50,000.

Managed the advertising department at a southern Indiana daily newspaper.  RESULT: The number of non-traditional advertisers tripled in the first three months. Included in this task was the sale and production of a special section honoring World War II veterans. It was the largest single section ever produced by the newspaper.

Designed and produced all corporate marketing materials and partner organizations’ advertising for a Southern Kentucky federal governmental agency.  RESULT: The Center for Rural Development was able to sever its cost-prohibitive ties with several design firms and regain control of its image and improve public perception.

Developed, designed and produced a monthly real estate magazine in Coshocton, Ohio. RESULT: The 35,000-circulation magazine operated in the black from its inception, substantially shoring up the newspaper’s profit-and-loss statement.

Experience
Senior Art Technician                                                                                               American Trim - Sidney, Ohio
Graphics Designer                                                                                                   August 2014 - Present
Prepare precision multi-layer art for production in a cutting-edge industrial screen printing facility.

Media and Promotions Coordinator                                                                       Smithville - Ellettsville, Indiana
Graphics Designer                                                                                                   July 2008 – September 2013
Purchased all advertising, including print, broadcast, outdoor, and giveaways with an emphasis on strengthening the brand.. Responsible for brand content, press releases, media responses, customer correspondence, corporate image pieces and final editing of contracted PR materials.

Co-owner/Advertising Manager                                                                               Bloomfield Free Press
                                                                                                                                   Bloomfield, Indiana
                                                                                                                                   March 2006 – June 2009
Sold and produced all advertising, gathered news and composed articles, took news/advertising photos, assisted in final production of newspaper, acted as proofreader, handled office duties including circulation and delivery coordination and various secretarial functions.

Graphic Designer/Sales                                                                                             Baugh Enterprises
                                                                                                                                    Bloomington, Indiana
                                                                                                                                    March 2003 – August 2006
Handled all design duties for a commercial print house with a large commercial mailing operation. Also responsible for prepress /preflight preparations. Sold printing and promotional products as well.

Copy and Print Center Manager                                                                               Office Depot, Inc.
                                                                                                                                     Bloomington, Indiana
                                                                                                                                     July 2002 – March 2003
Supervised a staff of four. Duties included customer interaction, sales, graphic design, and ordering Copy Center supplies.

Director of Advertising and Marketing                                                                     Miles Publishing Company, Inc.
                                                                                                                                     Bloomfield Evening World
                                                                                                                                      Bloomfield, Indiana
                                                                                                                                      May 2001 - July 2002
Responsible for local and national advertising sales quotas, scheduling, special promotions, sales and graphics personnel.

Graphic Design Specialist                                                                                            Center for Rural Development
Communications Department                                                                                            Somerset, Kentucky
                                                                                                                                        December 1999 - May 2001
Conceptualized and designed all corporate advertising and marketing materials, as well as those required by Lake Cumberland Performing Arts, a professional theater division of The Center. Speech writer and program development for executive director and professional guest speakers.

Promotions Coordinator/Advertising Admin.                                                                Comm. Newspaper Holdings                                                                                                                                          The Commonwealth Journal
                                                                                                                                          March 1999 - December 1999
Provided informational and organizational support to advertising department personnel, assisted the publisher in communications with national advertising agencies and vendors.

Graphics and Technology Manager                                                                                 Thomson Newspapers,
Telemarketing Manager                                                                                                   Central Ohio
                                                                                                                                            Coshocton Tribune                                                                                                                                             May 1994 - March 1999
Responsible for supervising the graphics and composing departments for my 8,500 circulation hometown daily newspaper. Gross revenues average $3.5 million annually. Maintained and upgraded hardware and software for a multi-use, Macintosh-based computer system in graphics and editorial departments and a multi-use IBM-based computer system in the sales and business office. Managed telemarketing (telesales) department for two years.

Resident Manager                                                                                                               Cardinal Apartments
                                                                                                                                               Bellflower Apartments
                                                                                                                                               Coshocton, Ohio
                                                                                                                                               Nov. 1992 - May 1994

Sales Promotion Assistant                                                                                                   JII Sales Associates, Inc.
Publications Editor                                                                                                               Coshocton, Ohio
                                                                                                                                               June 1981 - November 1992

Education & Specialized Training
• Attended Central Ohio Technical College with a major in Marketing and Business Management.  GPA 3.87/4.0
• Certified Impact Team Facilitator, Corporate LifeCycles
• Leadership Greene County 2006 – Representative for the Bloomfield (Indiana) Chamber of Commerce
• Microsoft Excel Basic and Beyond the Basics Training, Fred Pryor Seminars/CareerTrack
• Founding Board Member of the Eastern Greene County Chamber of Commerce
• 2015 Power of the Pen Competition - Master Judge, Regional Level
• Volunteer: Bloomfield Apple Festival, LanePark of Sidney, Relay for Life (Sidney, Ohio and Bloomfield, Indiana)

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